(Reference from Jeanette Walker, 2015)
After working with many writers over 22 years on a wide variety of business writing projects I can say I've never worked with a person as dependable as Lori. Deadlines were met every time and the content she delivered always exceeded my expectations. Lori thoroughly researched the topics at hand (which one could usually consider a bit dull) and turn it into refreshing and lively content that would get noticed.
Lori asked pertinent questions about my business (what is behind the branding, who is my ideal client, what direction would we like to take the business in the future) then used this info to revamp the entire content on my website, wrote by-weekly blogs, a monthly newsletter and daily social media posts. The visitor traffic to the site increased and more importantly the sales conversion increased substantially. My website is now our best sales employee that works 24/7.
Lori's content answers many of our client's questions about our products and service, they navigate through the site with ease and have confidence in our abilities. A feeling of trust from our clients is generated by Lori capturing the unique nature of who I am as a creative jewellery artist and how we provide a premium quality service.
Lori has a gift, she is able to absorb and understand the meaning in my convoluted thoughts and ideas, then turn them into a focused authentic voice of authority and confidence.
Working with Lori has helped the business achieve all of our (very lofty) goals over in the last year, it is a true blessing and always a pleasure.
Jeanette Walker, Jeweller
From: Ken Giddens <firstname.lastname@example.org>
Sent: Tue, April 27, 2004 10:19:06 PM
Subject: Re: Lori Covington
I am very tempted to say something bad about Lori. Everyone tries to protect their writers from getting other work so they will be available. This is tempting, but in all truth I enjoy working with Lori too much to do this to her.
She is a professional. She tells you a time line and she sticks to it. She is not possessive about her work and can take constructive criticism very well. She is all about making the best product. I have even in the past, for personal reasons tried to talk her into writing a sub-standard piece of work. She very nicely declined my offer.
I hope whatever you have in mind for her is short-lived because I have a lot more projects in mind for her and I would hate for you to mess up her availability. This is the greedy side of me speaking. In truth, I can only wish upon her a better client than I am. I have never met her in person, but she brings fun and creative excitement to each new project.
Please feel free to ask me any questions.
Work with me...Start the ball rolling by emailing me at email@example.com