Catalog copy for naughty novelties
Brochure for Medway Candle Essentials
Your Communication Counts
Whatever your business, your success depends largely on communication. You need to talk to your current and prospective customers, your colleagues and employees, and to understand what they're trying to tell you. Communication is the foundation of all relationships, and every business owner knows that strong business runs on healthy relationships. And, as many people are discovering, you can't build a business OR a relationship on tweets.
You have questions, but you may not have time to find the answers. Research can provided you with information to help you make decisions vital to the life and strength of your business. This information may include:
Are there important trends I should know about?
Are my customers who I think they are?
Are there other customers I might be reaching?
Who is my customer and what does he or she want from me?
Is it easy to place an order with my company? To return one?
Are my customers happy? If not, where are the problems and what can be done to solve them?
Product and ingredient research
What's new on the horizon and what should I be doing about it?
How can I create new products or improve the existing ones?
Could I be using better materials, tools or systems?
What are my competitors up to--and is it working for them?
Are there societal trends or industry regulations I need to know more about?
What can we be doing better?
Are my management strategies working, or do they need a good, sound tweak?
Why is there attrition or on-the-job alienation--and what can I do about it?
How can I find the best employees and make better hiring decisions ?
How can I best support my employees' and my own wellness?
Taking my business to the next level means writing speeches, articles or even a book. How in the world can I do that while still doing my work?
Where can I find some juicy new ideas to get my business noticed in the wider marketplace?
Who can help me come up with creative ways of describing my products and services to other business owners who need them?
Are we easy to find online?
Are our web pages up-to-date, well-written and working?
Have we ticked the boxes on your SEO?
Can our customers contact us easily and place online orders without hassle?
Is our website-sales interface working properly?
These are just a few questions business owners often have, and the right answers all contribute to your bottom line.
How I Can Help
By reading relevant articles, interviewing the right people and analyzing information from within and outside your company, I can provide you with concise reports that help you make important decisions and move forward with confidence.
I have worked in research and writing for 15 years. I have a graduate-level education in research methods, statistical and qualitative analysis, intensive interviewing and reporting. And I have plenty of life experience in finding answers and communicating information to others.
Best of all, I spent three years working full time, with a brilliant internet guru, (Ken Giddens) who taught me how writing websites and ebooks can begin, promote and sustain a business. See Ken's letter of recommendation here.
White papers***Research reports***Analyses***Newsletters***Surveys***Marketing & PR Work
When you know how to conduct research properly, you don't need to be an expert on any one topic because you know where to go for the answers, and how to interpret them. A skillful writer can then communicate those answers clearly and concisely, to others. I can put my research and writing experience to work for you. Complete the contact form below to discuss your projects and to obtain a quote. If you prefer to speak in person, we can easily arrange a meeting by Skype.
I'm looking forward to working with you!